What is content design & curation?
I love hearing people asking this question. Content has multiple dimensions to play with: conventional media platform e.g print, website, mobile app or social media; physical space when it comes to storytelling presentation of contents for installations or exhibition projects; or offline events where contents become sensational experiences. Content design and curation is a systematic and synthetical design thinking and process associated with both creative and editorial practices based on the specifically defined media from online to offline to communicate, target users/audiences/consumers or communities (whatever you would like to call) to engage with. It could serve business or brand communication purposes as part of content or community marketing, for media as editorial direction, or purely for creative works such as publications and exhibitions etc.
Select projects, brands & partners
Corporate clients
Jing An Kerry Centre
Disney (China)
Lexfield Law Firm
Creative marketing
The Creators Project
VICE China
Vogue China
Retail & lifestyle experience
short sentence
Entrepreneur brands
DEMI.BAI
GeeCee
GentleMaker Shanghai
RAC Shanghai
Creative content
Let's GAP together
Levi's 501 interpretations
Diesel #reboot
Mobile content & user experience
Vogue MINI
Kinetic
KOHII