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an independent content curation and design studio dedicated to connecting brands, communities and creative cultures through art of storytelling and design thinking approaches.

What is content design & curation?

I love hearing people asking this question. Content has multiple dimensions to play with: conventional media platform e.g print, website, mobile app or social media; physical space when it comes to storytelling presentation of contents for installations or exhibition projects; or offline events where contents become sensational experiences.  ​ Content design and curation is a systematic and synthetical design thinking and process associated with both creative and editorial practices based on the specifically defined media from online to offline to communicate, target users/audiences/consumers or communities (whatever you would like to call) to engage with. It could serve business or brand communication purposes as part of content or community marketing, for media as editorial direction, or purely for creative works such as publications and exhibitions etc.

Select projects, brands & partners

Corporate clients

Jing An Kerry Centre

Disney (China)

Lexfield Law Firm

Creative marketing

The Creators Project

VICE China

Vogue China

Retail & lifestyle experience 

short sentence

Entrepreneur brands



GentleMaker Shanghai

RAC Shanghai

Creative content

Let's GAP together

Levi's 501 interpretations  

Diesel #reboot

Mobile content & user experience 

Vogue MINI



Let's get connected:-)

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where real work life is shared. maybe we have any shared passion!

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