
Welcome to iroha { i'lo'ha }
A creative studio practice specialized in connecting people, brands and cultures through art of storytelling, community building and design thinking approaches.
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Content curation
Media communication, community program, event & exhibition
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Strategic consultation
Brand communication | visual communication | Content marketing
02
Design practice
Illustration & pattern design | Editorial design | Service design
04
Collaboration
Love is togetherness. Hit me if you'd like to co-create something new!

featured works

LexField
An on-going project to help the client, an established IP law firm serving an international clientele, to update their corporate image and online presence by phase 1: content review and curation and phase 2: new website construction.

DEMI.BAI
DEMI.BAI is a Shanghai-based perfume brand that create eclectic fragrances for personal care, home and pets. Along with the holiday campaign 2021, we curated a holiday journal to experiment new ways of brand storytelling.
What is content design & curation?
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I love hearing people asking this question.
Content has multiple dimensions to play with: conventional media platform e.g print, website, mobile app or social media; physical space when it comes to storytelling presentation of contents for installations or exhibition projects; or offline events where contents become sensational experiences.
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Content design and curation is a systematic and synthetical design thinking and process associated with both creative and editorial practices based on the specifically defined media from online to offline to communicate, target users/audiences/consumers or communities (whatever you would like to call) to engage with. It could serve business or brand communication purposes as part of content or community marketing, for media as editorial direction, or purely for creative works such as publications and exhibitions etc.
Select projects, brands & partners
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Let's GAP together
Levi's 501 interpretations
Diesel #reboot
The Creators Project
VICE China
Vogue China
Jing An Kerry Centre
Disney (China)
Anomaly Shanghai
RAC Shanghai
GentleMaker Shanghai
Short Sentence
Lexfield Law Firm
DEMI.BAI