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Lyla Lee

Is a creative content curator based in Shanghai

Hailing from a hybrid background in brand communication and content marketing, Lyla is based in Shanghai, working as a content curator, editorial designer and community builder specialized in connecting people, brands and cultures through the art of storytelling. 

Occasional graphic designer, illustrator and painter, Lyla constantly look to curating a dynamic balance and creative freedom between her personal art and professional works.

A dog person who currently lives with a cat, a certificated speciality coffee lover who actually drinks natural wines more recently :-) 


Concept of iroha

People, Process And Positivity

Born from a fascination with People that have great stories, a Process that comprises the art of storytelling, and a Positivity that sparkles when the two meet together, Iroha connects thoughtful storytellers with mindful communities through design thinking and creative culture inspired by good design, products and experiences. 

Originally a Japanese poem which dates from 1079, Iroha is famous for being a perfect pangram of the Japanese alphabet. Literally and more artistically, Iroha also represents “the basics”, “the very first” which echoes with design principles and the essence of creativity. 

As we shift into new orders and re-imagined futures, Iroha joins you on this journey of change, bringing optimism and vision and by helping you compose your new foundations. 

I plan to launch studio newsletter later this year to occasionally share things about design thinking, coffee culture, food therapy and stories from creative community in my circle.

Subscribe below if you are interested.

Stay in touch

Thank you and sending you all good vibes from the bright side!

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