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With the support of local small businesses, Shelf curates limited bundles of magazines to connect people with great stories, independent publications through local shops/social venues.
Shelf
Concept of Shelf
Shelf launch.004
Shelf launch.011
Shelf
Concept of Shelf
1/10
A magazine curator for community shops,
Shelf promotes independent magazines and shareable reading culture.
Tailored magazine bundles, original series bookmarks with a curator's letter;
Storytelling through online blogging and occasional community events;
Creative collaborations on exclusive gift bundles and design goods etc.
currently based in Shanghai French Concession, Shelf 1.0 is focused on introducing English publications.
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