Shelf

community program since 2020

With the support of local small businesses, Shelf curates limited bundles of magazines to connect people with great stories, independent publications through local shops/social venues. 

Shelf
Shelf

Concept of Shelf

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Shelf launch.004
Shelf launch.004

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Shelf launch.011
Shelf launch.011

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Shelf
Shelf

Concept of Shelf

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1/10

A magazine curator for community shops, 

Shelf promotes independent magazines and shareable reading culture. 

Tailored magazine bundles, original series bookmarks with a curator's letter;

Storytelling through online blogging and occasional community events;

Creative collaborations on exclusive gift bundles and design goods etc.

currently based in Shanghai French Concession, Shelf 1.0 is focused on introducing English publications. 

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